The Fundamentals of Search Engine Optimization

SEO is fundamental for anyone trying to compete online. Therefore, I took it upon myself to compile a list of the basics that everyone should know.
Let’s begin with the first question that people might ask; “What is SEO?”
SEO stands for search engine optimization and it is the method used to help search engines understand websites. Google and other search engines are quite adept at reading data and understanding content. However, they still need quite a bit of help to do this efficiently. That is where SEO comes into the picture. It is simply a way to make it easier for search engines to make sense of a website.
So, now that we got that cleared up, let’s continue with the core concepts of SEO. I would also like to thank Lund SEO Göteborg for helping me compile this list.



Keywords basically mean search terms, that is pretty much the phrases or words that people search for online. When doing SEO it is always crucial to find the most relevant terms to ones’ business and analyse the competition and volume. There is plenty of tools to help you do this. Unfortunately, the best ones may come with a hefty price tag. They are however a necessity for anyone who is serious about SEO.



Getting quality links from other websites are the most important way to get your website ranked and visible. However, when doing link building one should always aim for quality over quantity. High-quality link from strong sites will get you a lot further than a high quantity of links from weak sites. The latter might actually do you more harm than good in the long term.

SEO resources


Anchor texts

This basically means the text link that is linking to your site. For example, a word can be used as a link instead of writing the whole URL. The word containing the link is the anchor text in this case.  How you choose these anchor texts will greatly determine how Google decides which keywords are relevant to your website.



This is the level of trustworthiness of a site from Googles’ perspective. Trust is generally built with links from other strong sites. The more trustworthy the sites linking to your website is – the more trustworthy your site will appear. Of course, this is a double-edged sword and can work the other way if you have a lot of spammy links from weak websites.



Relevancy comes from a mix of your on-page and off page factors. For example, is the keyword you want to rank for in your domain name or title?  Are the keywords appearing in your text? What keywords does the anchor text links contain? All this and other factors will all contribute to your sites’ relevance.
If you need SEO for your own business, you should hire a professional. Learning SEO and getting the resources needed to do it yourself will take you a lot of time and might even end up costing you more. If you wish to learn how to do SEO, there are many great places to start. SEMrush has a lot of articles and resources, you can also find many helpful YouTube videos. With a simple Google search, you can find tons of more information.
Best of luck in your endeavours and I hope you found this helpful.